Building Thought Leadership
WuXiNextcode
- Website
- Blog
- YouTube
WuXiNextcode seeks to continue to build its thoughtleadership in genomics ‘big data,’ a field in which its team has a legacy of achievements. We developed multi-dimensional channels for communicating the expert perspectives of the company’s leaders, including blogs, microsite, social media properties and Twitter. We created content – both verbal and visual – to engage with key audiences, and to expand the topics to include new trends in artificial intelligence and deep learning.