Positioning Corporate Brands
True North
- Website
- Logo
True North wanted a brand to express its rapid path for advancing life-changing medicines for rare diseases, based on unique expertise in the Complement system. We applied our expertise to build the brand across the full spectrum of activities including: naming of “True North Therapeutics,” developing the logo, creating the tagline “Pathfinding for Patients,” and building a website with compelling patient images in real world settings. We also extended the brand into logo development for two patient registries sponsored by True North: Compass Registry and Bridge Registry.
![](https://theyatesnetwork.com/wp-content/uploads/2017/06/true-north-website_2a.jpg)
![](https://theyatesnetwork.com/wp-content/uploads/2017/06/true-north-website_2b.jpg)
![](https://theyatesnetwork.com/wp-content/uploads/2017/06/TrueNorthLogo1.jpg)