Positioning Corporate Brands

Synlogic wanted a brand to bring to life its pioneering approach to engineer a new class of medicines, called synthetic biotics, that harness the power of the microbiome – a newly-recognized organ essential to human health. In building Synlogic’s story in a new website, we produced a visual library of imagery with an ‘iconic’ high-tech look, architected the story for how synthetic biotics are engineered, and developed an educational primer on the microbiome.